Join The Blue Denim Society

JAG | Membership

What does being a member of The Blue Denim Society entitle me to?

Your membership entitles you to:

FIRST TO KNOW - be the first to know about everything JAG.

10% OFF FULL PRICE. ALWAYS - let the JAG team know you're a member in store, or log in as a member online.

FREE SHIPPING ON YOUR FIRST ORDER - look out for your code in your welcome email

BIRTHDAY GIFT - delivered straight to your in-box

EXCLUSIVE DENIM OFFERS - plus events and competitions

Blue Denim Society Member Program T&C's

These Terms and Conditions set out the operation and benefits of the JAG membership. By becoming a JAG member, you agree to be bound by these Terms and Conditions

  • JAG members are entitled to 10% off all full price merchandise. The JAG member discount is not valid on sale items, licensed products (see point 5) or in conjunction with any other discount unless specified by JAG
  • JAG member benefits will only be afforded by quoting your full name in store, or by logging into the JAG Online Store with your email address and password JAG members can rate and review JAG merchandise on the JAG website
  • JAG stocks a variety of licensed products which include watches, handbags and sunglasses. Your JAG member discount and any other discounts available at the time of purchase are only applicable at the JAG online store.
  • Your JAG Member discount or any other discount will not be available on licensed products Myer or independent stockists unless otherwise specified by JAG JAG product purchased from other stores including department stores and independent concessions will not attract JAG member benefits as these stores will not accept the JAG member program.
  • To receive your birthday treat you must provide your day and month of birth, email address and be subscribed to receive email communications from JAG
  • Your free online shipping code for your first order will be emailed to you within 48 hrs of signing to become a JAG Member, you must provide a valid email address to receive this code
  • Membership to JAG is at JAG’s discretion. We reserve the right to cancel JAG membership and cease communications without notice. You will have no claim for the loss of JAG member benefits in the event of a cancellation of your JAG membership.
  • It is your responsibility to keep your details up to date. If we do not have your correct details then we may not be able to send you your member benefits. If you wish to update your details you can do so through the Member Login page at or contact the JAG Customer are on 1800 993 946
  • Information concerning JAG members, including information collected in the registration process, will be held in a database and used and disclosed only in accordance with the JAG Privacy Policy available at or on request from the JAG Customer Care (1800 993 946). By becoming a JAG member you consent to information from that database being used for marketing and other purposes relating to JAG membership in accordance with the JAG Privacy Policy.

JAG may amend or replace these Terms and Conditions and the benefits of the JAG member program at any time without notice. JAG will notify all JAG members of material changes to the Blue Denim Society Member Program by sending them a notice to their email address and displaying a notice indicating the changes on the JAG website JAG recommends that you check the Terms and Conditions from time to time so that you are informed of any other changes.

How will I be identified as a member of The Blue Denim Society in JAG stores and online?

Simply state that you’re a member of The Blue Denim Society and quote your full name when in store or when visiting our online store logon using your e-mail address and password.

Why have we called the member program The Blue Denim Society?

Established 1972, JAG was the first Australian designer denim brand. We have over 40 years experience in our back jean pocket. The Blue Denim Society name has been around almost as long as we have! Archive JAG images from the 70s showed The Blue Denim Society logo embroidered on the back pocket of our jeans. Read here for full member terms and conditions.


Simply, Log in using your email and password and update your details, you can update:
• Email
• Password
• Name
• Address(es)
• Email Preferences including Unsubscribe


Simply go onto the Member Log in Page and enter your email address then click’ Forgotten Password’ you will then receive an email with further prompts and be able to reset.


Although we will be sad to see you go and you may miss out on some fantastic products and events in the future, if you really do want to unsubscribe you can either:

  • Simply click on the Unsubscribe button at the bottom of any of our emails and chose to unsubscribe from all emails or selected types. Or
  • Log in, click ‘Change personal details’ and go to ‘change my email list preferences’