An expert guide to buying jeans according to your body shape – denim designer approved!

JAG Denim Jeans Dark Blue Straight Leg Slim Mid Rise High Rise
JAG Denim Jeans Dark Blue Straight Leg Slim Mid Rise High Rise

Skinny, straight or cropped, jeans are the unofficial uniform of the day. However, setting out to find jeans that fit just right can often inspire dread. We get it. There are so many things to consider: fit, wash, style and brand.

So what if we told you the smartest way to your ultimate match is as simple as knowing your body shape? “The key to finding your perfect fit is to understand your body shape and be willing to try on more than one pair,” explains denim expert and JAG senior designer, Katie Brown. “Check yourself out in the mirror to get a thorough idea of what reflects your personal style and flatters you most.”

We break things down with a guide on how to find jeans that fit your shape.

Rosie Reform High Rise Skinny Jean Dark Blue 24-34 sizes Skinny Fit

Anna, fashion designer in Rosie Reform High Rise Skinny Jean

Best jeans for an hourglass figure

Your bust and hips are the same size, and your waist is well defined. Go for high rise styles that draw attention to your waist, with plenty of stretch for holding power, comfort and movement. Tuck your top all the way around and add a belt for the perfect way to define your waist.
Anna says: “I love how these jeans hold me in and look sleek without being painted on. And the stretch gives me plenty of room for movement.”
What our customers say: “The high waisted reform jean gently tucks in any little extra rolls around the waist and tummy, creating an even figure-line. I thought the jean is quite slimming even for someone like me that has normal female thicker legs.” -JanetD

SHOP ROSIE JEAN

Best jeans for a pear figure

Your hips are larger than the bust, and your waist gradually slopes out to the hips. Opt for a slim straight leg and high-rise style opposed to a skinny leg - this will serve to balance your body’s proportions and showcase your waist. Your go-to fabric is a stretch cotton polyester twill in a flattering dark wash, to hold you in and smooth you out. Style your look with a thin belt to pull in your waist.
Jackie says: “The combination of the high rise and dark wash of these jeans creates the illusion of longer legs and a toned look.”
What our customers say: “I have purchased Jag Jeans for some time now. They’re great jeans - perfect fit & very comfortable to wear. The fabric is soft with a lovely stretch.” -Mamie

SHOP BIANCA JEAN

Bianca High Rise Straight Jean, Slim, Straight, High Rise, Dark Blue, 24 – 34 size

Jackie, knitwear designer in Bianca High Rise Straight Jean

Bianca High Rise Straight Jean Slim Straight High Rise Dark Blue 24 – 34 size

Jackie, knitwear designer in Bianca High Rise Straight Jean

Best jeans for a pear figure

Your hips are larger than the bust, and your waist gradually slopes out to the hips. Opt for a slim straight leg and high-rise style opposed to a skinny leg - this will serve to balance your body’s proportions and showcase your waist. Your go-to fabric is a stretch cotton polyester twill in a flattering dark wash, to hold you in and smooth you out. Style your look with a thin belt to pull in your waist.
Jackie says: “The combination of the high rise and dark wash of these jeans creates the illusion of longer legs and a toned look.”
What our customers say: “I have purchased Jag Jeans for some time now. They’re great jeans - perfect fit & very comfortable to wear. The fabric is soft with a lovely stretch.” -Mamie

SHOP BIANCA JEAN

Twiggy Mid Rise Skinny Jean, Soft Stretch Denim, Blue Indigo, 24 – 34 size, Ankle length

Rachel, knitwear product developer in Twiggy Mid Rise Skinny Jean

Best jeans for an apple figure

Your bust is large; hips are narrow, and your waist isn’t well defined. Pay attention to where the waistband hits your body. Avoid low and high-rise jeans that accentuate your mid-section, instead opt for a mid-rise style to create an ultra-smooth look. Elevate your look by tucking the front of your top into your jeans (AKA, the French tuck). It cinches your waist while still giving you coverage where you want it.
Rachel says: “These jeans fit like a glove - they hold me in but feel super comfortable to wear.”
What our customers say: “Very comfortable jeans. Fit well. Soft denim. And great length - love it when I don't have to take up jeans.” -Jellyfacecat

SHOP TWIGGY JEAN

Best jeans for a banana shape

Your bust and hips are the same size, but in comparison, your waist is slightly smaller. Your perfect style is a butt-hugging, high rise jean with a slightly tapered leg to give your figure more shape.
Sarah says: “I don’t have to pull these jeans up for coverage, so they’re perfect for a mum on the go like me. I also like the light wash – they’re clean and summery.”
What our customers say:“I find it difficult to buy jeans online and have been totally impressed by the fit and look of these jeans! Even with only 1% stretch, they are comfy in the right places, and shape my bum and legs how I expected them too!” -Haze

SHOP SOPHIE JEAN

JAG Sophie Authentic Jeans Stretch Denim, Pale Wash, High Rise, 24 – 32 size

Sarah, garment technician in Sophie Authentic Jean

JAG Sophie Authentic Jeans Stretch Denim, Pale Wash, High Rise, 24 – 32 size

Sarah, garment technician in Sophie Authentic Jean

Best jeans for a banana shape

Your bust and hips are the same size, but in comparison, your waist is slightly smaller. Your perfect style is a butt-hugging, high rise jean with a slightly tapered leg to give your figure more shape.
Sarah says: “I don’t have to pull these jeans up for coverage, so they’re perfect for a mum on the go like me. I also like the light wash – they’re clean and summery.”
What our customers say:“I find it difficult to buy jeans online and have been totally impressed by the fit and look of these jeans! Even with only 1% stretch, they are comfy in the right places, and shape my bum and legs how I expected them too!” -Haze

SHOP SOPHIE JEAN