The range was inspired by summer holidays in one of my favourite destinations in the world – The Coqui Coqui Coba Residence and Spa in Yucatan Mexico – this incredible hideaway is in an ancient ruined city in-between Jungles, Lagoons and Caves. I love the local stone, neutral hues and natural materials that surround this idyllic residence.

I wanted to juxtapose tribal prints with feminine tile prints so that the range itself is like an exploration of this dream location. One minute you are exploring the ancient caves of the area, the next you could be swimming in a lagoon or relaxing with a massage in the spa.

In October I’ve focused on crisp cotton yarn dyed shirting with embroidery details and multi directional blue and white stripes that have delicate crochet lace inserts for that extra touch of femininity.

For November it’s all about our statement stripe maxi dress (my favourite piece in the collection) - I sourced an incredibly soft and drapey viscose with exaggerated washed black and white textured stripes. It’s the perfect summer dress stylish, feminine, cool and comfortable – the ultimate holiday accessory – and it has pockets!

In December to compliment the mirrored paisley and tile prints I’ve used a soft and gauzy cotton voile with tonal blue, navy and sky yarn dyed stripes on a bright white base.

All statement prints pair back perfectly with our Denim and chambrays which feature heavily throughout the collection - a nod to Jag’s heritage after all we are a brand famous for our Denim.

At the moment I’m listening to Art Department -Renaissance The Mix Collection; Catz’n’Dogz – Basic Colour Theory (Their song “The Joy” is constantly on repeat); Hermitude – The Sound you need, Vol.1. For a more commercial playlist I’m also loving Ed Sheran’s album Divide – the Jag design team have this on in the studio at the moment and we’ve all got tickets to his show in March next year!

Coqui Coqui Coba Images via: @theperfecthideaway /

Given that Jag is such a casual brand I often draw my inspiration from travel – The Nomadic life is inspired by The Coqui Coqui Coba Residence and Spa in Yucatan Mexico. My partner and I try to get away overseas at least once a year for some sort of mini break. This month I’m heading to Sri Lanka which I’m so excited about First stop is Tangalle which is meant to be incredible and then we head to Galle which is an exotic

old trading port blessed with imposing Dutch- colonial buildings, ancient mosques and churches, grand mansions and museums – no doubt this will be incredible inspiration for future collections. I also try to go up to visit my suppliers in Indonesia, China and Hong Kong at least twice a year – this is also incredibly inspiring as I’m exposed to the latest innovations in fabrics, trim and washing treatments.

Definitely the Ikat print in October -Its bold and the perfect Summer statement. I also love the Nomadic print from November – Named after the collection. Woodblock prints are making a huge resurgence and I don’t see them going anywhere - I think this print technique is very on brand for us as it personifies the casual weekend resort vibe.

In designing this collection I made the bold decision to move away polyester which in the past has featured so heavily in our ranges. I have made it a rule that we only work with cottons, linens or viscose for our woven styles as I want our customers to feel cool and comfortable. Viscose is a key fabrication for Jag women’s wear and I’m also hoping to roll this out into men’s casual shirts next summer. Viscose is a thinner thread than cotton, so it’s great for delicate, lightweight clothing as it drapes ever so well. Another favourite would be our cotton yarn dyed stripes - a huge trend for summer which is why I have featured them across all 3 months.

Over Christmas and New years I’m heading to Bali with my partner for 10 days! I cannot wait to relax and unwind. I’m a summer baby and am happiest by the water. (I know I said I like to try to get overseas once a year but this year I’m treating myself to 2 holidays – why not!).