68% of our FY25 units were made with at least 95% single fibre. Mono-material design is not a trend for us. It is how we build a collection that can be worn longer and recycled properly.

JAG is committed to addressing its impact and applies responsible design and production practices to ensure the brand has a future conscious approach. At JAG, we prioritise responsible sourcing. We...

Our suppliers are not vendors. Many have worked with us for over a decade, some for two. We audi, trace and train alongside them. Transparency is not a report we file. It is how we work.

All of our products are quality tested to rigorous international standards by Intertek, SGS and Bureau Veritas. This means our clothes get put through the wear and tear of everyday life before they...

Here at JAG, we're all about leaving a lighter touch on the world we love. We're on a mission to shrink our material footprint and dive headfirst into circular design. And guess what? We've put tog...

A limited edition capsule collection where heritage denim gets a Nadia Fairfax-Wayne twist. Bold, vivid, and unapologetically playful. 

This August, shop JAG jeans and support life-changing genetic research. $10 from every full price pair sold goes to Jeans for Genes.

Introducing our Spring '25 collection – a season of timeless ease and coastal elegance. Discover a first look at the styles, silhouettes and stories shaping the season ahead.

We recently returned to where it all began in Melbourne for a night that marked a new chapter in the JAG denim story. Hosted at the beautiful Studio Amaro, the evening brought...

Build a winter capsule wardrobe with versatile, well-made pieces that layer effortlessly, suit every occasion, and never go out of style. These five essentials will take you from...

As winter settles in, our wardrobes shift to richer tones, heavier textures, and thoughtful layering. This season at JAG, it's all about elevated essentials in colours that speak to comfort...

Go behind the seams with JAG as we share our commitment to sustainable denim-highlighting the people, processes, and purpose behind every pair we...