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Fibres for our future. Here at JAG, we're all about leaving a lighter touch on the world we love. We're on a mission to drive a transition to low impact fibres. And guess what? We've put together a list of our favourite materials that JAG revolves around. We value transparency with our customers, so we've shared our top preferred fibre choices and why we've made the conscious decision to use them.

In celebration of our Autumn Winter '24 collection launch, friends of the brand joined us for an exclusive preview, dressed in their favourite looks.

18 Apr 2024 | 

JAG muse and glowing new mum, Harmony Butcher, got dressed up in JAG to show us some of her favourite pieces from the collection that will compliment your shape through all stages of your pregnancy journey, both pre + post partum. ⁠

16 Apr 2024 | 

Bringing you the denim fit guide of aw24. Known for our high-quality denim since 1972, we’re constantly evolving. This season we’ve developed all new shapes whilst continuing to offer the best-selling styles from our archive. Find your form with the help of our denim guide then choose the wash that suits you.

8 Apr 2024 | 

Bringing you the denim fit guide of AW24. known for our high-quality denim since 1972, we’re constantly evolving. This season we’ve developed all new shapes whilst continuing to offer the best-selling styles from our archive. Find your form with the help of our denim guide then choose the wash that suits you.

8 Apr 2024 | 

JAG was born in 1972 on Chapel Street in Melbourne. Founded by Adele Palmer, her unique vision took denim innovation to the world. Following the jeans boom of the 1970s, JAG quickly secured a star-studded following including style icons Steve McQueen, Jackie Onassis, and Bianca and Mick Jagger. More than 40 years later, JAG is known for creating modern, quality denim with great fit. Beyond denim, JAG’s curated approach to off-duty wardrobes has resulted in iconic pieces like the Sabine Dress.

22 Mar 2024 | 

Introducing the JAG Autumn '24 collection, designed to celebrate the versatility of a capsule wardrobe. A collection inspired by timeless investment pieces and contemporary staples frames the foundations for a modern transeasonal wardrobe with longevity in mind.

19 Mar 2024 | 
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