jag for genes day

Jag is proud to partner with
Jeans for Genes Day 2021

1 in 20 children face a birth defect or genetic disease, like cancer, cystic fibrosis, and life-threatening metabolic disorders. instead of learning and playing, these kids are getting liver transplants, taking dozens of medications, or getting their next dose of chemotherapy.

the aim of jeans for genes day is to raise funds to help the scientists at children’s medical research institute find cures, so these kids can go back to being kids.

this year, jag’s teamed up with two incredible local australian artists who have worked their magic on two of our classic denim pieces, which will be auctioned off on our instagram and the proceeds donated to jeans for genes day.

Jacob Pedrana

Emerging artist and surfer Jacob Pedrana rediscovered his passion for painting in April 2020 during lockdown . He infuses soft pastel colours with the hard contrast of black oil sticks in a form of neo-expressionism. His current works speak to the rodeo and his alter ego as a 'beach cowboy'.

The JAG jacket Jacob has painted is based on a mixed medium of acrylic, oil stick and screen print, reflecting his current artistic themes.

Bianca Beers

Bianca Beers is an artist, designer and creator specializing in digital illustration and creative direction. Having launched her career in late 2017, Bianca has since gained a strong momentum and dedicated following, with her first solo exhibit supported by Microsoft in December 2019, catching the attention of major on-going clients such as Nike, Adobe, Sony and Puma. With an energetically positive focus, Bianca aims to create community & uplift others by bringing colour, joy & meaning to the spaces her works occupy.

Her JAG artwork is about “where your mind goes, energy flows” and it’s all about believing in yourself, looking on the bright side and blossoming into who you truly are.

Jag for Genes Day Auction

Jacob Pedrana

when: 6pm aest 30th july – 9pm 1st august 2021
where: @jag_aus

Bianca Beers

when: 6pm aest 2nd august – 9pm 4th august 2021
where:@jag_aus


here’s your chance to take home a piece of history, with two custom-designed wearable artworks from local australian artists jake pedrana and bianca beers up for auction. these incredible pieces have been hand-painted on a pair of jag jeans and jag denim jacket and will be auctioned off on the jag instagram page from the 30th of august.

want to bid? just head over to our instagram page and submit your bid in the comments underneath the auction post! terms and conditions apply. for full terms please click here.