AW26 DENIM
REFINED WOMENSWEAR FOR THE MODULAR WARDROBE
AW26 DENIM
From best selling classics, to new statement styles.
This is JAG denim, refined.
OUR FOUR FAVOURITE FITS
THE NEXT CHAPTER
Introducing the next chapter of JAG denim: an expanded collection of perfected fits, new washes and modern silhouettes designed to move with you.
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We will notify you when the item becomes available.
WINE: THIS SEASON'S COLOUR OBSESSION.
A STANDOUT HUE MADE FOR YOUR WEEKEND WARDROBE.
Our world
JAG is designed to offer high-quality and easy-to-wear wardrobe staples under a modern lens that reflects the relaxed and laidback mood of a coastal Australian lifestyle.
We have four boutiques across Australia, with our flagship store at Bondi Beach. Discover all of our locations here.
JAG was born in 1972 on Chapel Street in Melbourne. Founded by Adele Palmer, her unique vision took denim innovation to the world, labelling JAG as the original Australian denim brand. In 1978, JAG became the first Australian jeans brand to launch in the US, which lead to the brand quickly securing a star-studded following including style icons Steve McQueen, Jackie Onassis, and Bianca and Mick Jagger.
We pride ourselves on our focus on responsible design and production, using natural fibers wherever possible, and incorporating certified fibers. Quality pieces that are made to last are part of our ethos. We work closely with our suppliers to create beautifully constructed, considered garments with a focus on longevity. Read more
@JAGAUSTRALIA