In celebration of our Autumn Winter '24 collection launch, friends of the brand joined us for an exclusive preview, dressed in their favourite looks.

JAG muse and glowing new mum, Harmony Butcher, got dressed up in JAG to show us some of her favourite pieces from the collection that will compliment your shape through all stages of your pregnancy journey, both pre + post partum. ⁠

Bringing you the denim fit guide of aw24. Known for our high-quality denim since 1972, we’re constantly evolving. This season we’ve developed all new shapes whilst continuing to offer the best-selling styles from our archive. Find your form with the help of our denim guide then choose the wash that suits you.

Bringing you the denim fit guide of AW24. known for our high-quality denim since 1972, we’re constantly evolving. This season we’ve developed all new shapes whilst continuing to offer the best-selling styles from our archive. Find your form with the help of our denim guide then choose the wash that suits you.

JAG was born in 1972 on Chapel Street in Melbourne. Founded by Adele Palmer, her unique vision took denim innovation to the world. Following the jeans boom of the 1970s, JAG quickly secured a star-studded following including style icons Steve McQueen, Jackie Onassis, and Bianca and Mick Jagger. More than 40 years later, JAG is known for creating modern, quality denim with great fit. Beyond denim, JAG’s curated approach to off-duty wardrobes has resulted in iconic pieces like the Sabine Dress.

Introducing the JAG Autumn '24 collection, designed to celebrate the versatility of a capsule wardrobe. A collection inspired by timeless investment pieces and contemporary staples frames the foundations for a modern transeasonal wardrobe with longevity in mind.

JAG celebrates women every day, and today is no exception. Established in 1972 by the powerhouse designer Adele Palmer, the brand has witnessed numerous shifts and changes over the last 50 years. We have encountered countless female designers, marketers, models, and more, consistently drawing inspiration from the remarkable accomplishments of women in the workforce. Sit down with us as we chat to JAG CEO, Elisha Hopkinson.

Dresses introduce an airy touch to any everyday wardrobe. These unique styles offer a seamless transition from casual to formal wear, making them a go-to choice for just about any upcoming occasion.