Build a winter capsule wardrobe with versatile, well-made pieces that layer effortlessly, suit every occasion, and never go out of style. These five essentials will take you from weekday to weekend with ease.

We hosted a long lunch in Brisbane last week to celebrate the launch of our new collection. Friends of the brand came dressed in new and upcoming SS24 outfits, which paired perfectly with the beautiful food at Bianca Restaurant in Fortitude Valley, Brisbane.

Introducing our Spring '25 collection – a season of timeless ease and coastal elegance. Discover a first look at the styles, silhouettes and stories shaping the season ahead.

We recently returned to where it all began in Melbourne for a night that marked a new chapter in the JAG denim story. Hosted at the beautiful Studio Amaro, the evening brought together friends of the brand, creatives, and longtime supporters to celebrate the launch of our latest denim collection.

Where to find JAG in store and online

Explore the limited-edition capsule collection, designed in collaboration with JAG muse, Rosalie Burns. Discover ten must-have staple pieces to build out your capsule wardrobe.

The JAG x Rosalie Burns collection plays with the concept of travel. Though it sits within the Autumn/Winter '25 collection, it’s incredibly versatile—designed to be worn across all seasons, anywhere in the world, all at once.

Sit down with us as we chat with Jess Kent—the talent behind our limited edition capsule release.

With the onset of the social season, it’s time to refresh your wardrobe with versatile occasionwear that transitions seamlessly from one event to the next.

At JAG, our passion for linen knows no bounds. We’ve curated a collection of 100% linen pieces that embody breathability and style.