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New Zealand

JAG celebrates women every day, and today is no exception. Established in 1972 by the powerhouse designer Adele Palmer, the brand has witnessed numerous shifts and changes over the last 50 years. We have encountered countless female designers, marketers, models, and more, consistently drawing inspiration from the remarkable accomplishments of women in the workforce. Sit down with us as we chat to JAG CEO, Elisha Hopkinson.

1 Mar 2024 | 

Dresses introduce an airy touch to any everyday wardrobe. These unique styles offer a seamless transition from casual to formal wear, making them a go-to choice for just about any upcoming occasion.

23 Jan 2024 | 

Fashion has ever been evolving, and with it – the technology that surrounds it. JAG is one of the Australian brands at the forefront of digital 3D fashion design, building the use of this technology into our design, manufacturing and marketing process. Read more about the process here.

This festive season, transform your gift-giving into an art with our handpicked selection of JAG lifestyle essentials. Whether you're shopping for the fashion-forward friend or the style-savvy family member, we've got you covered. Make sure you’re the favourite child this Christmas by surprising your loved ones with gifts that go beyond the ordinary.

21 Nov 2023 | 

Explore the world of JAG, as we see how our customers like to style some of the best pieces of the season. Ultra-versatile and made for a relaxed, laid-back summer aesthetic, our Spring Summer collection embodies a coastal Australian lifestyle. Get inspired by some of our faves, who show us how to seamlessly style the best of JAG's summer collection.

16 Nov 2023 | 

I graduated from UNSW Art & Design in 2009 and established Gaawaa Miyay in the same year. My connection to design and making started at an early age, as a young girl making jewellery from emu feathers and echidna quills for family and friends (by-product of big family and community meals) as a way of maintaining connections - a holder of country and a tactile vehicle of exchange.