DIGITAL DESIGN + INNOVATION
Fashion has ever been evolving, and with it – the technology that surrounds it. JAG is one of the Australian brands at the forefront of digital 3D fashion design, building the use of this technology into our design, manufacturing and marketing process. Read more about the process here.
THE CHRISTMAS GIFT GUIDE
This festive season, transform your gift-giving into an art with our handpicked selection of JAG lifestyle essentials. Whether you're shopping for the fashion-forward friend or the style-savvy family member, we've got you covered. Make sure you’re the favourite child this Christmas by surprising your loved ones with gifts that go beyond the ordinary.
JAG ON YOU - SS23
Explore the world of JAG, as we see how our customers like to style some of the best pieces of the season. Ultra-versatile and made for a relaxed, laid-back summer aesthetic, our Spring Summer collection embodies a coastal Australian lifestyle. Get inspired by some of our faves, who show us how to seamlessly style the best of JAG's summer collection.
IN CONVERSATION: LUCY SIMPSON OF GAAWAA MIYAY
I graduated from UNSW Art & Design in 2009 and established Gaawaa Miyay in the same year. My connection to design and making started at an early age, as a young girl making jewellery from emu feathers and echidna quills for family and friends (by-product of big family and community meals) as a way of maintaining connections - a holder of country and a tactile vehicle of exchange.
Basics remain a timeless necessity in every wardrobe. These pieces effortlessly blend into your daily style, garments you reach for time and time again. Think of your go-to pair of jeans, your favourite classic white tee, or that essential black tank that makes its way into your trans-seasonal rotation.