Build a winter capsule wardrobe with versatile, well-made pieces that layer effortlessly, suit every occasion, and never go out of style. These five essentials will take you from weekday to weekend with ease.

As winter settles in, our wardrobes shift to richer tones, heavier textures, and thoughtful layering. This season at JAG, it's all about elevated essentials in colours that speak to comfort, confidence, and timeless style. From deep chocolates to bold wines and heritage denim, here’s what’s trending now.

Step into our sunny Sydney celebration with Rosalie Burns and friends as they toast the launch of our exclusive capsule collection. Discover how they styled their favourite pieces—and made them their own.

We recently returned to where it all began in Melbourne for a night that marked a new chapter in the JAG denim story. Hosted at the beautiful Studio Amaro, the evening brought together friends of the brand, creatives, and longtime supporters to celebrate the launch of our latest denim collection.

Go behind the seams with JAG as we share our commitment to sustainable denim—highlighting the people, processes, and purpose behind every pair we create.

Where to find JAG in store and online

Introducing our new denim series; reimagined and revitalised. Crafted with a forever fit; from its foundation to its final wash, we’ve declared a new take on denim.

Explore the limited-edition capsule collection, designed in collaboration with JAG muse, Rosalie Burns. Discover ten must-have staple pieces to build out your capsule wardrobe.