Please select your country to shop online and see products that are available in your country.
New Zealand



JAG denim is the ultimate Australian denim brand, globally loved + locally designed. On point styles in iconic washes, our jeans are the most comfortable fit + quality that are built to last.

denim garments are some of the most versatile and stylish women’s clothing staples in your arsenal, suitable for every occasion from running errands to heading to brunch with your loved ones, or going out on a date. dress up your jag denim by styling with a ruffle blouse, structured blazer and heels, or choose to pair your women’s denim back with relaxed knits, tees or linen essentials.

when talking about denim, the first thing that springs to mind is women’s jeans. an all-season wardrobe staple, jeans for women come in a wide range of cuts, styles and colours. jag jeans are also designed to flatter your silhouette, highlighting your curves while allowing you to move in utmost comfort. whether you’re searching for an on-trend black skinny jean to dress up your weekday wardrobe, a relaxed fit wide-leg in faded blue to pair back with your favourite white t-shirt, or tapered white jeans to elevate your off-duty wardrobe, you’ll find your perfect match amongst our curated collection of denim style staples.

women’s denimskirts and shorts are a great way to keep your wardrobe relaxed even when the weather warms. from cheeky cut-offs to mid-thigh shorts, you’ll find a flattering design to suit your style and silhouette. pair back your denim shorts with a relaxed ribbed tank for your next family picnic, or select a mid-rise denim skirt, sandals and soft-cotton tee for a relaxed lunch with friends.

forget about separates and go for an all-denim look with a chic women’s denim dress. whether you’re looking for a fitted look to elevate your off-duty wardrobe or something loose and relaxed for a laid-back look, you’ll find a new favourite amongst our curated collection. try pairing a loose-fitting denim dress with white sneakers and a structured tote for an easy outfit that’s instantly stylish.

don’t forget to explore our range of women’s denim tops, jackets and shirts. a denim jacket for women is a chic way to pair back an ensemble, giving you an easy and stylish solution for your all-day outing. a denim button-down shirt or women’s denim top can be paired with jeans for a double-denim look, or wear your shirt open over a white structured dress and sandals for a fresh take on the trend.

why should I choose jag for women’s denim online?
since 1972, we’ve been synonymous with creating high-quality women’s denim that only grows better with time. with a shift towards responsible design, we are continually working to discover new ways of producing and manufacturing our signature denim styles – beginning with our materials. each season we partner with like-minded mills to progress forward with better fabrics and designs, culminating in our current collection of carefully considered women’s denim staples.

what styles and colours of women’s denim and jeans does jag offer?
our carefully considered edit of women’s jeans and denim includes garments that are designed in australia and made to last. using our unique cotton-blend and 100% cotton fabric, and with certain styles incorporating our innovative lycra technology, you can rest assured that our denim will stretch with you, offering a figure-hugging fit that’s comfortable and breathable. amongst our collection, you’ll find classic straight-leg jeans, figure-hugging skinnys, boot cuts, boyfriend and girlfriend jeans, tapered, wide leg and cropped jeans, plus an assortment of mid-rise and high-rise styles. we offer an on-trend colour selection, including black, white and blue jeans in a stylish spectrum or washes and shades.

how do i style women’s denim?
styling denim is always fun. using your women’s denim skirt, shorts or jeans as a base, you can select complementary separates that suit your skintone, shape or style to perfection whatever the weather. start with the basics and build up, layering your outfit to suit the occasion or temperature. for example, in summer nothing says casual chic like a pair of raw denim shorts with a loose linen button-down shirt. when the mercury drops, try styling tapered white jeans with ankle boots, a black lacy top and a long jacket or knitted cardigan. for spring, embrace a fresh, laid-back aesthetic with your favourite denim skirt, soft cotton tee and comfortable sandals.