We recently returned to where it all began in Melbourne for a night that marked a new chapter in the JAG denim story. Hosted at the beautiful Studio Amaro, the evening brought together friends of the brand, creatives, and longtime supporters to celebrate the launch of our latest denim collection.

Build a winter capsule wardrobe with versatile, well-made pieces that layer effortlessly, suit every occasion, and never go out of style. These five essentials will take you from weekday to weekend with ease.

As winter settles in, our wardrobes shift to richer tones, heavier textures, and thoughtful layering. This season at JAG, it's all about elevated essentials in colours that speak to comfort, confidence, and timeless style. From deep chocolates to bold wines and heritage denim, here’s what’s trending now.

Introducing our new denim series; reimagined and revitalised. Crafted with a forever fit; from its foundation to its final wash, we’ve declared a new take on denim.

Step into our sunny Sydney celebration with Rosalie Burns and friends as they toast the launch of our exclusive capsule collection. Discover how they styled their favourite pieces—and made them their own.

Explore the limited-edition capsule collection, designed in collaboration with JAG muse, Rosalie Burns. Discover ten must-have staple pieces to build out your capsule wardrobe.

The JAG x Rosalie Burns collection plays with the concept of travel. Though it sits within the Autumn/Winter '25 collection, it’s incredibly versatile—designed to be worn across all seasons, anywhere in the world, all at once.

This International Women’s Day, we’re celebrating the powerhouse team of women behind the JAG brand. In honor of the occasion, we connected with the incredible women in our community to share their personal insights on what it means to be a woman in 2025.