AW23 | BEHIND THE COLLECTION

Layering this season is a necessity. Achieving functionality and the ultimate aesthetic for your winter ensembles can be mastered through the art of layering. The colder months can be unpredictable however, layering can easily be adapted to suit the changing climate.

Good Earth Cotton ® is a proudly Australian owned farm that has been developing industry-leading regenerative farming practices for years, leading the way in lower impact agricultural models for the growth and harvest of cotton. Good Earth Cotton ® seeks to minimise the environmental footprint of their cotton and maximise the benefits it can provide to soil health and biodiversity.

Discover a curated edit of the top winter staple pieces from our AW23 collection. Introducing our AW23 winter collection; a celebration of core investment pieces made to last you year after year. No capsule wardrobe is complete without a selection of key pieces that can easily be adapted to suit any outfit and any occasion.

After 50 years of fashion history, JAG has arrived at its 50th birthday, and how better to celebrate than with a signature denim shape? We’ve been doing it for half a century.

Denim is a timeless fabric that has become a wardrobe staple. Renowned for its durability, versatility, and effortless style, denim has stood the test of time and continues to be a go-to choice for both casual and dressier occasions. Its ability to effortlessly match with any outfit makes it an essential investment piece in every wardrobe. Whether you're looking for a classic, relaxed, or oversized fit, JAG has you covered.

Meet the mums who make our brand what it is today, featured in our latest AW23 collection.

Join team JAG in the studio as we #EmbraceEquity this International Women’s Day. Sit down for a chat with our Marketing Manager, Design Assistant, Product Developer and Graphic Designer.