HS23 LAUNCH EVENT
Taking place in JAG's new office space in the heart of Sydney, Australia, friends of the brand attended an intimate showcase in celebration of JAG's upcoming HS23 collection launch. Guests included Anna & Tim Robards, Amy Castano & Aaron Evans, Geegee Ferguson, Kate Darvill, Paige Carmichael, among others. Take an exclusive look into the event.
THE SPRING DRESSING REPORT
As nature awakens from its winter sleep, so too does our wardrobe. Spring offers the perfect canvas for a reinvention of your style, with a palette of vibrant hues, lightweight fabrics and versatile outfits suitable for the heat of the sun, and the cooler chill of a breeze. JAG offers an array of spring outfit ideas that easily blend comfort with elegance and a touch of seasonal whimsy.
NEW SEASON: SS23 OF PLACE
For Spring / Summer 2023 we have taken inspiration from one's connection to country and place as we strive to employ more circular design principles at JAG.
JAG X GAAWAA MIYAY
Yuwaalaraay wirringgaa Lucy Simpson is Creative Director and Principal Designer and Maker behind Gaawaa Miyay, a First Nations process led studio. Lucy’s work is grounded in and guided by the timeless and sophisticated philosophies of First Nations design.
AS SEEN IN: THE AUSTRALIAN FINANCIAL REVIEW
JAG is exploring the next frontier in digital design by introducing 3D Virtual Fashion Technology that is revolutionizing the way we design and develop our apparel. The use of this innovative technology allows us to dramatically reduce sample waste, trial unlimited fabrications and print layouts in turn reducing sample production by over 50% and improving design sustainability ethos.
MOTHER'S DAY 2023
Meet the mums who make our brand what it is today, featured in our latest AW23 collection.
INTERNATIONAL WOMEN'S DAY
Join team JAG in the studio as we #EmbraceEquity this International Women’s Day. Sit down for a chat with our Marketing Manager, Design Assistant, Product Developer and Graphic Designer.