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Journal/Responsibility/FIBRE 101: COTTON

FIBRE 101: COTTON

1 Aug 2023

FIBRE 101: BEHIND THE CONSCIOUS DECISION

We’re a little in love with cotton here at JAG. This natural fibre is grown in over 70 countries globally, and like us it thrives in long, hot summers. When the cotton plant is mature, the cloud-like ‘bolls’ are picked, separated from seed & plant debris, and then spun into yarn. Though it’s the world’s most popular natural fibre, cotton farmers face compounding climate-related challenges. To make sure we’re investing in the most responsible production we can, we’re using fully traceable Good Earth Cotton and Global Organic Textile Standard Cotton in our ranges. Both these standards ensure the cotton is grown using more regenerative farming methods, with more controlled irrigation and without the use of harmful pesticides and herbicides. We’re also tracing deeper into our supply chain with the help of Retraced so we can better understand and support our cotton producers.

RESPONSIBLE MATERIALS 101: GOTS COTTON

We’re proud to be using Global Organic Textile Standard (GOTS) cotton, which stipulates supply chain requirements for both ecological and labour conditions in our textile and apparel manufacturing. From the harvesting of raw materials, environmentally and socially responsible manufacturing to labelling, textiles certified to GOTS provide a credible assurance to our customer. Our goal is to only use organically or regeneratively produced raw materials for our cotton ranges.

RESPONSIBLE MATERIALS 101: GOOD EARTH COTTON®

We’re also friends with the folks over at Good Earth Cotton ®, a proudly Australian owned farm that has been developing industry-leading regenerative farming practices for years, leading the way in lower impact agricultural models for cotton growing and harvesting. Good Earth Cotton ® seeks to minimise the environmental footprint of their cotton and maximise the benefits it can provide to soil health and biodiversity. The Good Earth Cotton® mark means that you can be certain it stands for climate positive, audited and traceable cotton.

THE COTTON CARE GUIDE: HOW TO MAKE YOUR COTTON LAST FOREVER

Cotton is an easy fibre to care for. Follow these simple instructions to get the best life out of your pieces, and remember to always check the care label details first:

Cotton can be hand or machine washed in either cold, warm, or hot water depending on the level of staining or wear. It should be washed with similar colours to prevent colour transfer. Ideally, use cold water to prevent shrinkage, reduce the risk of dyes fading and save on energy usage.

For small stains, try spot cleaning with a gentle stain remover and a clean rag first. If that’s not enough, try a hand wash with gentle detergent. 

Opt for air drying whenever possible in the shade.

Iron using a hot setting with steam, and iron whilst the garment is still damp.

Pay attention to cotton blends – not all cotton care requirements are suitable for these fabrics.

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