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Journal/Responsibility/FIBRE 101: DENIM

FIBRE 101: DENIM

1 Aug 2023

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FIBRE 101: BEHIND THE CONSCIOUS DECISION

Denim has been around since way back in the 17th century, and was originally named after a city in France where it was first made: Nîmes, also known as ‘Serge de Nîmes’, which eventually became the ‘denim’ as we know it today. Fast forward a bit to 1873, denim was made even more famous by an American tailor who manufactured the first rivet-enforced denim pants. Initially designed as durable workwear, denim gained popularity in the 1950s and has been an everyday wardrobe hero ever since.

Today, it’s a top choice for JAG and one of the materials that we were founded upon. We mostly love it for its durability and timelessness, making it a responsible garment choice to add to your wardrobe now and wear for years and years to come.

THE DENIM CARE GUIDE: HOW TO MAKE YOUR DENIM LAST FOREVER

Denim is the hardest working part of any wardrobe. It’s a timeless staple that we turn to as part of our everyday wardrobe, and at JAG, we’ve been perfecting denim since 1972. By following our denim care guide you can enjoy your favourite jeans for longer, while also contributing to more responsible buying. 

Minimise washing whenever possible – your denim can go a surprisingly long time without it! Most of the time, giving your jeans a good airing out between wears is enough to keep them fresh.

When washing your jeans is unavoidable, opt for a gentle cycle on your washing machine using cold water and turn them inside out.

Line dry whenever possible, in a shaded area or indoors away from direct sunlight.

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